Brazilian President Luiz Inacio Lula da Silva (C), Brazil 2014 WC organizing committee president Ricardo Texeira (4th from L), FIFA president Joseph Sepp Blatter (2nd from R) and former Brazilian football players and football personalities cheer as they celebrate the official launch of the FIFA WC2014 Brazil Logo on July 8, 2010 at the Sandton Convention Center in Johannesburg, South Africa. AFP PHOTO / GIANLUIGI GUERCIA